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Men’s Health, the best-selling men’s magazine on newsstands, announced today that actor Daniel Sunjata will host the 2007 Urbanathlon™ & Festival in New York on Saturday, September 29. VP/Publisher Jack Essig made the announcement. Sunjata stars in F/X’s “Rescue Me” and the ESPN series “The Bronx is Burning.” He will also star in Broadway’s Cyrano this Fall opposite Kevin Kline and Jennifer Garner. Sunjata will lead over 1000 Urbanathletes as they conquer ten miles of iconic New York city landmarks. The race begins at 7am at the Central Park bandshell where Sunjata will warm up with the athletes and sound the starting gun. Racers proceed down the West Side Highway with urban obstacles at Piers 84 and 54, then make their way into the historic Financial District to tackle 52 flights of stairs at 7 World Trade Center. After a final obstacle in Battery Park, participants cool down with a walk to the free Festival, which is open to the public, at Piers 16 and 17 at the South Street Seaport which will feature live entertainment, great food, sampling, urban challenges and prizes. Says Essig, “Daniel is a perfect match to host the Urbanathlon; his show keeps him incredibly fit and at 36, he’s a terrific representative for the Men’s Health brand. He’s mindful of health and wellness for his career and it shows – we’re very proud that he is supporting this event.” Men’s Health has grown the Urbanathlon™ & Festival event into a national franchise hosting additional races in Chicago in October 2007 and San Francisco in Spring 2008. The Men’s Health Urbanathlon™ & Festival will again make a contribution to the Challenged Athletes Foundation (CAF), a national charity that empowers disabled athletes around the world. Sponsors for the 2007 Urbanathlon include Dodge (Presenting Sponsor), Movado’s ESQ SWISS, Hugo Boss sports line Boss Orange, BSN, Croc’s, Redken and Crunch Fitness. About Men’s Health (www.menshealth.com) Men’s Health is the largest men’s lifestyle magazine brand in the world with 38 editions and a worldwide readership of 22.6 million. Published 10 times a year in the U.S. by Rodale, Men’s Health speaks to every aspect of a man’s life, providing its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel, gear and money. Men’s Health was named to Adweek’s “Hot List” of top-ten magazines (’04, ‘05); Advertising Age’s “A-List” for general excellence (’03, ‘04); a Capell’s Circulation Report “Best Newsstand Performer of the Decade” (’04) and top-ten “Best Performer in Circulation” for the past three consecutive years; as well as one of min magazine’s “Most Notable Launches” of the past 20 years. The magazine also won a National Magazine Award in the personal service category ('04). In addition, Rodale publishes Prevention, Women’s Health, Runner’s World, Best Life, Bicycling, Mountain Bike, Running Times and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and Al Gore’s New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, video and extensive Web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database.
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