AdWords Management Ideas

You Are Touching Two Groups Of People

It may seem that these bits of advice are targeted for real estate folks, however the concepts apply in other areas. Two groups of people are searching for your business:

1. People who are residents of your region - city, or state - that enter a search term like "real estate", "dentist", "churches", or "restaurant" and count on the results being for the vicinity where he resides. You will be there when he searches.

2. A person may not be in your area at all (or else Google's system can't tell where he is), but is still asking for your area's services. He goes to Google and types in "movers in Palo Alto," "Palo Alto real estate," or "hotels Palo Alto," hoping to get Palo-Alto-only results. He may be traveling on holiday; he may be planning a move; he may be an investor.

Truth be told he could reside in Palo Alto, however he might at the moment be in Los Angeles, Chicago, Edmonton, Perth, or Saigon, but he is still looking on Google for you and he pin points Palo Alto by name.

One way or the other when he comes calling, you are there, ready to answer.

Getting To The First Person

You can initiate two different AdWords campaigns, because you are targeting these two sets of people. You can do that by selecting regional targeting when you first set up your campaign.

Next choose the country, then state or province, then city or cluster of cities.

Getting To The Second Person

Say you are advertising real estate in California. You will want to make your campaign a nationwide campaign or maybe an international campaign, but you will want local phrases like "Malibu real estate" or "Riverside real estate", because most probably there will be people nationwide, or even internationally, searching with those keyword phrases.

Create a list of key word terms by using a map or list of cities from a website, like this one:

California real estate

Southern California real estate

San Jose real estate

Villa Real real estate

Berkeley real estate

Buy homes California

Buy a home in Santa Barbara

Buy a home in Palm Springs

Buy a home in Santa Monica

To do this the best way, you would combine a large list of general keywords (the same ones you used on the regionally targeted campaign) with a large list of cities and towns, and then use a spreadsheet to mix and match them together.

By using this strategy you can get a really long compilation of keywords. The trick is that somewhere around ninety-five percent of the words won't get search results and the remainder, about five percent, will only get a few. That is not a lot but the price is right only 5 to 10 cents a click. Don't give up your general keywords in your local ads, but the regional keywords in your national campaign should be very cheap clicks.

Your AdWords account for real estate could be organized thusly:

Campaign #1: California Targeting Only Group 1: Real estate Group 2: Buy homes

Campaign #2: National Targeting-entire USA Group 1: California real estate Group 2: Buy homes California

Now you have both bases covered, and you'll be getting as much traffic as possible for your local market. The key is that you're not leaving out people in other geographic locations who are seriously looking for what you offer.

There are some nice tools to connect with potential customers, such as aiming searches at your local physical address or targeting using longitude and latitude within a particular region. Also using an advanced option you can use a custom set of coordinates to reach customers.

Hone Your Chops On A Local Test Campaign Before You Go National

A time tested advertisers practice is to use a small market to test an idea before you invest large amounts of money on a widespread campaign. In this day and age the risks for a national campaign may seem insignificant, with pay-per-click, daily budgets and the ability to turn the campaign on and off as you like, but there is something to be said for running small area ad tests first.

What if you are selling hints for people interested in investing, you might want to start with a small area such as New York State. What is the benefit? How about less stress, you don't have to worry about your daily budget quite so much. If you have limited advertising funds, you start in that smaller market and if it isn't turning a profit in a few weeks, you still have time and budget left to make some changes to steer into profitability. Then you can go big time.

At that point, you're able to take on the big boys in the worldwide market because you know that the mechanism works like clockwork in the small market, and every dollar you send out comes back with more dollars attached. Oh, this is also an excellent way to keep competitors from knowing what you're up to, if they don't live in the cities you're targeting.

Article Source: http://www.share.onlypunjab.com

Kirt Christensen, an 11 year veteran of adwords management , will take you by the hand and show you precise results of all the adwords management tricks he tests and uses each month. www.netbreakthroughs.com">www.netbreakthroughs.com
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