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With business customers making up as much as 10 percent of its overall store traffic but usually unidentified as such, Best Buy today announced new plans to identify and help the “invisible business customer” shopping its 863 stores. Beginning this month, Best Buy will identify newly-added, business-grade products with the label "Professional Series,” denoting a product designed with features tailored to business use. The labels will appear on business products on retail shelves, on in-store signage, on BestBuy.com and in Best Buy's weekly advertising insert. Best Buy for Business also will train specially-selected store employees to help business customers navigate their purchasing experience in-store and provide an introduction to additional business resources available from Best Buy. Business customers in select markets will have the opportunity to develop an on-going relationship with a Best Buy for Business employee outside of the store who has expertise in business consulting and solutions. The Professional Series label will initially feature notebook computers and networking equipment and extend to printing products, GPS and navigational equipment, digital cameras, storage products and mobile and landline phones over the course of the next six months. This expansion of Best Buy for Business into all U.S. stores is designed to bring customers shopping for both their businesses and their personal needs more access and clarity on business technology as well as assistance in navigating emerging technologies. In order for a product to earn the “Professional Series” label, it must fulfill a variety of category-specific criteria and features designed to alleviate common business pain points. “Business customers have been walking in and out of our stores for years without receiving specialized attention or fully understanding how the various products in our store can work together to improve their businesses. That’s going to change,” said David Hemler, president, Best Buy for Business. “We are taking steps to identify business customers, help direct them to the products and solutions they need for their businesses, and reward them through our loyalty program.” According to Best Buy research, more than 3.4 million business customers shopped Best Buy last year. “When I went into Best Buy, I didn’t realize they could help me with my business needs. But a store employee introduced me to a technology consultant, Tim Bell, who listened to my needs and helped me install and support a server-based IT system,” said Sam Laney, owner of Sundance Construction, a Ferris, Texas-based municipal tunneling construction company. “It was helpful to make a connection with a local resource like Best Buy that could help my company with more than the hardware to help my business run more efficiently.” Best Buy for Business has locations within more than 200 Best Buy stores throughout the U.S. Previously, specialized business-customer support took place only in those stores. Now, all U.S. Best Buy business customers will have access to the Best Buy for Business™ Reward Zone® program, which allows business customers the ability to earn more than twice as many reward points, depending on their level of spending, as Best Buy’s traditional Reward Zone program. This program extends across all of the Best Buy for Business sales channels, allowing customers to earn points on almost any purchase, gaining them reward certificates that they can later redeem for discounts on future purchases. As Best Buy for Business Reward Zone program members, business customers also receive special promotions geared towards business technology solutions, as well as other exclusive incentives, such as special sales events. In addition, Best Buy will identify and train select store employees as “Business Ambassadors,” who will assist business customers with their in-store shopping and introduce businesses with more complicated needs to specialized Best Buy for Business technology consultants to help them design, acquire, and implement more complicated business solutions. Best Buy for Business brings the best of Best Buy to business, education and government customers in order to power their success through simplified and accessible technology solutions. Customers can engage Best Buy for Business by identifying themselves as a business customer with any Best Buy associate around the country, with a specialized Best Buy for Business associate in more than 200 U.S. stores, via the web at www.bbfb.com, and over the phone at 1-877-393-1038. About Best Buy Co., Inc. Best Buy Co., Inc. (NYSE:BBY) operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. We sell consumer electronics, home-office products, entertainment software, appliances and related services through approximately 1,200 retail stores across the United States, throughout Canada and in China. Our multi-channel operations include: Best Buy (BestBuy.com, BestBuy.ca and BestBuy.com.cn), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacific Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video (Magnoliaav.com), Jiangsu Five Star Appliance Co. (Five-Star.cn) and Speakeasy (Speakeasy.net). Best Buy supports the communities in which its employees work and live through volunteerism and grants that benefit children and education.
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