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Cohn & Wolfe, a leading international public relations agency, announced today that it has hired Hayley Soffer as Executive Vice President and Managing Director of its New York Healthcare Practice. Hayley will have responsibility for managing all aspects of the growing healthcare practice including client service, operations, talent development and new business. Hayley has 14 years experience in healthcare public relations. She joins Cohn & Wolfe from Publicis Consultants | PR where she served most recently as Managing Director of its New York office and as Healthcare Practice Director. During her tenure, Hayley launched and supported a broad portfolio of brands in pharmaceutical categories including oncology, vaccines, infectious diseases and dermatology, among others. Previously, Hayley spent seven years with Manning Selvage & Lee as Senior Vice President where she was responsible for strategic planning and implementation for a variety of healthcare clients and worked on a variety of crisis and FDA issues. She has also worked at Porter Novelli and Makovsky & Company. “Hayley brings great depth and expertise to our Healthcare Practice,” says Sally Ann Barton, Executive Vice President and North American Healthcare Practice Head for Cohn & Wolfe. “She is a proven leader with great skills in business growth, staff development and managing client relationships. She will be a tremendous partner in delivering strategic counsel and high quality service to our clients while mentoring and assuming oversight of one of the largest and most innovative healthcare consultancies in the business.” The Cohn & Wolfe Healthcare practice is one of the largest, full-service public relations consultancies in the world servicing pharmaceutical, biotechnology, medical device and diagnostic companies as well as patient advocacy groups. With more than 200 healthcare professionals, Cohn & Wolfe’s Healthcare practice has a reputation for providing innovative strategic counsel and developing groundbreaking, creative and unconventional campaigns that support and extend the brand promise. About Cohn & Wolfe Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices in North America, Europe and Asia, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines. The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey
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