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A new report released today by Change Sciences Group looks at what people experience as they shop for a credit card on leading credit card web sites. To download the complete overview of the report visit: http://www.changesciences.com/cgi-bin/reports.html The days of direct mail are on the wane. Savvy card consumers are increasingly researching and applying for cards online. Better offers are just a few clicks away. The best card issuers are onto this trend, taking steps to make their sites easier to use, more informative and more persuasive than the competition. Most credit sites have yet to learn from industry leaders. The longest credit card application takes four times more effort to complete than the shortest. 82% of applications have usability problems. A significant number of issuer sites neglect key consumer needs and market segments. This includes lucrative "credit revolvers" who transfer large balances to new cards. Many banks are missing a big opportunity by making it harder than it needs to be for existing deposit customers to apply for cards. The top three credit card sites overall are Capital One, Bank of America and Discover. Other card sites evaluated in the research include: American Express, BB&T, Chase, Citibank, Citizens Bank, Comerica, Commerce Bancorp, Commerce Bancshares, Compass Bank, Fifth Third Bank, First Citizens Bank, First Horizon, FirstMerit, HSBC, Intrust Bank, Key Bank, M&T Bank, Marshall & Ilsley, National City, NetBank, PNC, Simmons First, SunTrust, Synovus, UMB, US Bank, Wachovia, Washington Mutual, Wells Fargo and Zions Bank. To read the complete report overview and learn more about Change Sciences visit: http://www.changesciences.com/cgi-bin/reports.html About Change Sciences Group Change Sciences was founded in January 2000 to help companies optimize online business by basing decisions on how people use technology while they live, work, and play.
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For more information visit www.changesciences.com/cgi-bin/reports.html.
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