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BIA Information Network, (http://www.activeaccess.com) a leader in private-label desktop applications, announced today that DayWeather, a weather forecast provider to the western United States, has launched BIA’s ActiveAccess private-label desktop application offering local temperature, severe weather alerts and emergency warnings directly to individual personal computers and laptops. Available as a downloadable application from the DayWeather website (http://www.dayweather.com/desktop_info.htm), DayWeather Desktop will send customized alerts and text crawls about report road detours, weather conditions and lodge closures to Aspen and Vail skiers and ski resorts. “Our company had been searching for unique and compelling ways to use the Internet to reach out to the local community,” said Don Day, Jr., president of DayWeather. “BIA’s ActiveAccess product provides us the ability to deliver information directly to local skiers by letting them know which ski areas are open for business and which roads to get there. The product also lets us target users based on locality, right down to zip code or email address, so we can customize everything from communications to advertising.” "We believe our ActiveAccess application is a superb complement to what we are currently providing our radio and print audiences. This is a tool that will ultimately make our weather products better. Plus it gives us the opportunity to become the premier weather application in our region of the U.S.,” Day said. Available at http://www.dayweather.com/desktop_info.htm, the free DayWeather Desktop was completely personalized to DayWeather.com’s unique look and feel. The application can either run fully-open on a computer or as a minimized application, showing the current temperature in a system tray (next to the clock). This small, light-weight program does not use a lot of hard drive space or memory. The system sits idle in a personal computer until an alert is issued. When a weather alert or emergency is declared, the icon will sound a warning through the computer, followed by a pop-up screen explaining the type of alert. Again, separating itself from the competition, the program contains no adware, spyware or malware. DayWeather Desktop Application can also be customized by the user to receive local temperature and forecasts, road conditions and closure reports, in addition to breaking news, video clips, and local advertising promotions. Haidee Calore, senior vice president and general manager for BIA Information Network, said, “DayWeather stakes its reputation on providing accurate weather and forecasting information services to the media and the public. Our ActiveAccess technology fit into their digital strategy because of its ability to push critical information and alerts while providing continuous information to the community. This gives DayWeather the opportunity to distinguish themselves among their competitors while providing a unique service that its subscribers need.” DayWeather Desktop can also be used as an emergency alert system to improve public notification of local, state and national emergency warnings of state Amber Alerts for missing children and emergencies issued through the U.S. Department of Homeland Security or local officials. BIA will be demonstrating ActiveAccess at the 2007 NAB Radio Show in Charlotte, North Carolina on September 26 – 28 at Booth 405 in the exhibition Hall. About DayWeather DayWeather reaches more than 60 radio stations across Wyoming, Colorado, Kansas, Texas, Utah, Montana, North and South Dakota, Montana and Nebraska through the DayWeather Radio Network. The DayWeather Radio Network targets the High Plains and Rocky Mountains with very localized forecast information to keep travelers, outdoor enthusiasts, farmers and ranchers one step ahead of the storm. In addition, DayWeather provides customizable local weather pages to newspapers of all sizes. Further information is available at http://www.dayweather.com. About BIA Information Network BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a leading provider of Branded Desktop Applications (BDAs) for the dynamic delivery of news, alerting, weather information, and personalized communications for broadcast media, government, educational institutions and the business enterprise. Its flagship product, ActiveAccess, is a private-label desktop application that occupies prime real estate on the computer desktop of a targeted audience.
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For more information visit www.activeaccess.com/.
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