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DealerAdvance™, Inc. (OTCBB:DLAV), announced today that the Company has entered into a long-term agreement with automotive exclusive advertising agency Humphries Marketing Group (HMG) to provide direct marketing services to DealerAdvance™ customers beginning in 2008. According to HMG’s Chris Humphries, “Our Own Your Zone™ concept, as seen by National Automobile Dealer Association (NADA), 20 Groups will now be provided to Dealer Advance™ clients throughout the USA.” In making the announcement, VP of Sales Dave Scaturro said, “We are pleased to be able to provide our dealers with direct mail (conquest, service and special finance mailers), e-mail blast and newspaper insert campaigns to our customers at huge discounts.” DealerAdvance™ CFO Dave Wange said, “The company expects to generate $1.5 to $2.0 million in new revenue in 2008 by providing HMG’s products to our current customers.” According to Company officials, details of the direct marketing product will be debuted at the NADA Exposition in San Francisco in February 2008. HMG is a major provider of full-service advertising services to the automotive industry with dealers throughout the USA. DealerAdvance™ President and CEO Steven Humphries also serves as CEO of Texas based Humphries Marketing Group. DealerAdvance, Inc. (www.dealeradvance.com) is an innovator in applying technology and the Internet along with process improvement methods to increase business efficiency and sales. The Company has developed an integrated technology called WebDA™ which, among many features, allows automobile dealers to capture a customer's purchasing requirements, customers and dealerships personnel to search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms. Through an integrated CRM (Customer Relationship Management) application, the system sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. DealerAdvance™ allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs. The statements contained in this press release that are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 (“the Securities Act”), as amended and the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may be identified by, among other things, the use of forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” or “anticipates” or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. In particular, the our statements regarding the anticipated growth in the markets for the our technologies, the continued development of our products, the approval of the our Patent Applications, the successful implementation of the our sales and marketing strategies, the anticipated longer term growth of our business, and the timing of the projects and trends in future operating performance are examples of such forward-looking statements. The forward-looking statements include risks and uncertainties, including, but not limited to, the timing of revenues due to the uncertainty of market acceptance and the timing and completion of pilot project analysis, and other factors, including general economic conditions, not within our control. The factors discussed herein and expressed from time to time in our filings with the Securities and Exchange Commission could cause actual results to be materially different from those expressed in or implied by such statements. The forward-looking statements are made only as of the date of this filing and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
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