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CelebDirect (Pink Sheets:CELI) is pleased to announce that it has signed an exclusive agreement with Dr. Gary Null (www.garynull.com), the man Time magazine called "The New Mr. Natural,” to market his company’s (Gary Null & Assoc., Inc.) full suite of over 300 products on a direct to market format. Any and all customer purchases that CelebDirect initiates as a result of its infomercials and ad campaigns will earn CelebDirect a commission of up to 65% on Gary Null’s full suite of products on an ongoing basis. Dr. Gary Null’s list of accomplishments includes: 1. Selling of more than 37,000,000 books 2. He has written over 60 books on nutrition, self-empowerment and public health issues 3. His award winning documentaries are seen worldwide 4. He is in the list of Top 10 most Popular Selling authors in America 5. Gary Null’s Daily Radio Talk show has earned 21 Silver Microphone Awards and is the longest-running, continuously aired health program in America, 27 years 6. Gary Null Show can be heard on the #1 Internet talk radio show Voice America as well as a multitude of other large market stations such as Los Angeles and Washington DC. 7. With no advertising, Dr. Gary Null’s market share of the $32,000,000,000 nutritional supplement business is 0.1% or $32,000,000 in the USA alone. The first products Dr. Gary Null and CelebDirect are marketing on a national basis are his line of Pet Care Products specially designed and developed for pet care owners who desire a higher level of care and well being for their pets. The Pet Care industry is estimated to be in excess of $40 billion annually. Additionally, CelebDirect has completed the final editing of 7 infomercials on other Gary Null & Assoc. products each focusing on a specific health & wellness issue facing all Americans (Supercharge Your Immune System, Sexual Healing, Kiss Your Fat Good-Bye, De-Stress Now, The Complete Encyclopedia of Natural Healing, Mind Power, and Power Aging). These infomercials are scheduled for airing in specific markets nationally in January, 2008. Time magazine called Dr. Gary Null "The New Mr. Natural." My Generation Magazine dubbed him “One of the Top Health Gurus in the United States.” For over three decades, Gary Null has been one of the foremost advocates of alternative medicine and natural healing. “I’ve known and trusted Bill Thompson (president & CEO of CelebDirect, Inc.) for over 30 years. When he tells me how best to get something on the market and sold, I know I can believe him,” Dr. Null commented with full assuredness. CelebDirect intends to make available Gary Null's Pet Care Product line well in time for Spring 2008. CelebDirect intends to use a multi pronged direct-to-market strategy and will utilize proprietary marketing, distribution and fulfillment methodologies specifically tailored for Gary Null's Pet Care Product offering. Bill Thompson, CEO and President of CelebDirect, commented, "Gary Null is one of the leading Health and Wellness authors and providers in the country and his Pet Care product offering is no exception. The market potential is significant and is accelerated by Gary Null's credibility and commitment for quality and results / value driven products." Gary Null commented, "CelebDirect has the experience and expertise with which my Pet Care Product line is commensurate. I have spent years developing and putting together the highest quality pet care program available and I am excited to partner with CelebDirect on distributing and marketing my Pet Care Product line, as well as other products, with Bill Thompson and CelebDirect." About CelebDirect CelebDirect’s primary business is that of a direct response celebrity incubator and has two divisions; Direct Response Marketing and Celebrity Placement / Franchise Opportunities. CelebDirect brings to market unique and innovative products via direct to market strategies such as infomercials, advertorials, traditional retail and other associated advertising vehicles to expeditiously, economically and broadly market products throughout North America and globally. CelebDirect has a number of consumer oriented products it is evaluating and others it is currently in the process of bringing to market. This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.
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