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Compete, Inc., a leading web analytics company, today announced that Gregg Poulin has joined the company as general manager of Compete.com, a source 500,000 people turn to each month for search analytics, site analytics, an award-winning blog and other original online marketing insights. Poulin joins Compete from Stride Rite Corporation, where he was director of e- commerce and oversaw merchandising, design and branding initiatives. “Gregg is joining Compete as we celebrate the one-year anniversary of Compete.com,” said Stephen DiMarco, chief marketing officer of Compete. “The growth of this still evolving marketing industry resource has surpassed our original expectations. Gregg has the e-commerce experience and creative energy to ensure Compete.com continues delivering the experience and value that has quickly set Compete apart from others in our industry.” Regarded as an expert in e-commerce, Poulin will head the development of Compete’s newest service, Search Analytics. A focused and precise tool, Search Analytics helps online marketers improve their marketing strategies, from discovering new keywords to bid on to finding gaps in competitors’ strategies. The overwhelmingly positive response to the service has Poulin and Compete very excited about the product’s future. “Compete.com provides businesses with deep, segmented insights into engagement, growth and competitive metrics,” said Poulin. “Achieving 16 million queries from more than 50,000 registered members in just one year is testament to the impact we’re having on the industry. The enthusiasm inside Compete is contagious, and we’re primed to continue our growth trajectory in 2008 and beyond.” Prior to joining Compete, Poulin was director of e-commerce for Stride Rite Corporation. Before that, Poulin directed e-commerce strategy at gourmet coffee machine manufacturer Keurig, Inc. Poulin, who writes his own e-commerce blog: www.greggpoulin.com, is based in Boston and can be reached at gpoulin@compete.com. About Compete, Inc. Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives.
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For more information visit www.greggpoulin.com
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