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Farmers’ Almanac, the nearly 200-year-old brand best known for its long-range weather forecasts and resourceful living tips, announced today that it has selected an urban gardening expert to serve as the new host of its national public television show, Farmers’ Almanac TV. The 30-minute magazine-style series, inspired by the Farmers’ Almanac, highlights people throughout the United States who are leading resourceful and Earth-friendly lives in big cities as well as on small, country farms. The show airs on approximately 90 percent of the nation’s public television stations – including many of the top media markets. In April 2008, Farmers’ Almanac TV’s new host, Patti Moreno, will kick off the show’s third season. Boston-based Moreno, also known as the “Garden Girl,” is an expert in the field of modular gardens for urban environments, and her gardening system can be used to grow food on fire escapes, rooftops and even indoors. “Patti brings a very contemporary feel to our show,” said Renee Bishop, executive producer for Farmers’ Almanac TV. “Not only is she an expert in organic gardening, edible landscaping and many more sustainable topics, but she is very enthusiastic and dynamic.” Moreno, who transformed her own city backyard into a working urban garden, has a library of Internet-distributed videos that teach the green-thumb and the not-so-green thumbs how they can maximize their outdoor spaces to grow their own food. Other video subjects include raised-bed gardening, cooking, producing alternative energy sources and more. Born in Spanish Harlem and raised in New York City, Moreno began her urban gardening adventure 10 years ago. Gaining 70 pounds during her pregnancy drove her to discover new ways to be physically active and eat healthier. Her urban “farmette” is open to the public and is widely toured by New England-area school children. “Appearing on Farmers' Almanac TV is a once-in-a-lifetime opportunity for me,” Moreno said. “It’s wonderful to be associated with such a trusted brand that has long promoted Earth-friendly living.” Moreno will host each of Farmer’s Almanac TV’s 13 episodes of Season Three and also will appear in several interstitials of the public television show, carried on digital and/or analog stations throughout the nation, including many of the nation’s top media markets such as Los Angeles, San Francisco, Dallas and Philadelphia. “With so many Americans becoming increasingly concerned with leading more environmentally responsible and resourceful lives, we’re excited to add someone with Patti’s expertise and passion for Earth-friendly and sustainable living,” Bishop said. In fact, recent episodes of Farmers’ Almanac TV, which feature segments on recycling and reusing common household items, have garnered overnight ratings of 1.45 or higher in Memphis, Milwaukee, Indianapolis, Charlotte, Greensboro and Dayton. In addition, the show recently scored a 2.5 rating in Phoenix for June overnights. As host, Moreno replaces Jim Wann, who recently retired from the series to pursue music and theater full-time. About Farmers’ Almanac The Farmers’ Almanac, which features an orange and green cover, has been published every year since 1818. It contains useful and interesting articles as well as long-range weather predictions, gardening advice, recipes and more. Editors Peter Geiger and Sandi Duncan are available for lively and informative interviews, either by phone or in person. Both love to talk about the weather, share useful Almanac trivia and advice, and to offer tips on how to get back to the simple life. About Farmers’ Almanac TV Farmers’ Almanac TV, based in Savannah, Ga., is a wholly owned subsidiary of Buy The Farm, LLC, which owns the exclusive license for video and electronic media production of the Farmers’ Almanac brand. Georgia Public Broadcasting is the presenting sponsor for Farmers’ Almanac TV, which is distributed by American Public Television. Farmers’ Almanac TV and Farmers’ Almanac trademarks are licensed from Almanac Publishing Company and are used by Buy the Farm, LLC with full rights therein.
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