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Rug Rats, a custom carpet designer and fabricator based in Farmville, Virginia, today announced its 20th anniversary. During the past two decades, this small town interior design retailer has embraced countless changes and advances, including expansion to the Internet in selling area rugs. Sandy Henderson, founder of Rug Rats, attributes much of her success to her consistent delivery of high quality products, competitive pricing and personalized service. Being a niche service provider, she’s also found tremendous growth following global business expansion to the Internet. “As more people do their shopping over the internet, I realized, many years ago, the need to be there when the rug shopper arrived,” Sandy explains. Launched in 1992, at the start of the Internet era, rugratsva.com not only survived the Internet boom and crash, but flourished. “I now have interior design customers across the nation, from designers in California and Texas, to high-end home owners in Connecticut. It’s exciting to open up my store and lend my expertise to more people across the country, all through the power on the internet.” Recent rug orders placed by an L.A. designer include custom runners for a prominent Hollywood couples’ New York City apartment and contemporary rugs for Planet Hollywood’s Luxury Suites in Las Vegas. “I would have never gained this type of exposure without the Internet.” Along with her expanded Internet audience comes global competition. How does Sandy stay one-step ahead? “You can never take for granted that today’s customer can find another site. So great interior design tips, follow-up and new products keep them coming back.” As part of Sandy’s ongoing commitment to quality and service, Rug Rats has launched three new area rug lines drawing on inspiration from Vera Bradley’s elegance, Dash and Albert’s country cottage, and Andy Warhol’s avant-garde appeal. To learn more about Rug Rats and Sandy Henderson’s custom designs, please visit www.rugratsva.com. About Rug Rats Founded in 1987, Rug Rats provides custom carpet and area rug design and fabrication to interior designers, homeowners and businesses across the nation. The small town retailer based in Farmville, Virginia built its local reputation for exceptional customer service and quality prior to launching its ecommerce services in 1992.
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For more information visit www.rugratsva.com.
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