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FirstSTREET, a Top 400 Internet Retailer and catalog company, has announced the launch of a new partnership program directed toward US newspaper publishers. In an effort to expand its reach into the baby boomer and active seniors markets, firstSTREET intends to build relationships with the nation’s regional newspapers on a revenue share basis. According to Mark Gordon, firstSTREET’s President and CEO, this move reflects the natural affinity between newspaper readers and the company’s product offerings, which are geared toward older, more educated and high income consumers. “Our mission is to bring innovative, life enhancing products to Baby Boomers and active seniors that generally aren’t available at bricks-and-mortar retailers. We have traditionally done this through our direct marketing efforts in print, online and through our catalog. Moving forward, we view our partnerships with regional newspapers as a way to add value to publishers and their readers, while continuing to grow our business.” Initially, firstSTREET’s partnership program will be made available online, offering publishers the ability to generate revenue by referring readers to firstSTREET’s site. Daniel Yonts, firstSTREET’s Manager of Internet Marketing, estimates that this program will help small and mid-sized publishers generate $1,000 to $5,000 a month in commission-based revenue. In addition, firstSTREET plans to work with newspapers to help them expand their content offerings around its program, thereby creating a tool for growing additional ad revenue and engaging their readers with product-centric articles. Product-centric content is proven to work in driving traffic and engaging readers. Sites such as Engadget.com and Gizmodo.com, which have content built around products, attract many more visitors (according to Alexa.com) than well-known, regional publications. “Product focused content,” according to Yonts, “can help to foster greater connectivity with readers, especially if the products speak to real needs and interests of the reader. That’s exactly what our products do. In fact, our products have been written about in newspapers, magazines and online because they are innovative and solve problems. What we are trying to do with our partnership program is to allow publishers more freedom in generating product-centric content and to help them create this content. Of course, sharing revenue is an important piece of our offering, but we feel that the benefits of product-centric content to engage newspaper readers are what will make this partnership resonate with publishers over the long term.” FirstSTREET’s partnership program works much the same way as a traditional, online affiliate program. Publishers sign up at www.FirstStreetPartners.com and are provided with links and banners to direct readers to specific pages on firstSTREET’s website (www.FirstStreetOnline.com). Special tracking code and cookies enable publishers and firstSTREET to track banner impressions, clicks and sales referred by the partner’s site or email newsletter. Partners can view statistic in real-time via a password-protected, browser interface. For each referred sale, partners receive 15% commission and partners are credited with sales of referred readers who return any time within 45 days. Publishers can write articles on any product category or specific product; and utilize articles, press releases and graphics provided by firstSTREET.
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www.FirstStreetOnline.com
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