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Question and answer seminars for your customers can help you accomplish many things. Some examples are: you can create buzz about your website, increase your mailing list size, launch a new service or product, or even increase your profits. A q&a seminar can certainly help you increase your mailing list. Put up a notice on your website that you are holding the seminar, and feel free to include the day and time, but don't publicly announce how they access it. Instead, have them fill out a form tied to your autoresponder. Once they fill out the form, your autoresponder can send them an email with the teleconference or web conference room information. If you are preparing for a product launch, having a question and answer seminar can work similarly to holding a press conference. It gives you the opportunity to explain the benefits and features of your product, and create publicity, and hopefully to increase your sales. The more information you can get out about the new product, and the more likely they are to want it and buy it. Holding a q&a seminar also adds a personal touch and helps you communicate and interact with your customers. You could opt to have a special session for past customers only. This is also a great way to get feedback on how to improve your current product as well as add new products. As you hold these seminars you can record them and sell them at a later date. You could bundle them together into one package or offer them individually as bonuses to your other products. You may also wish to open up a seminar to others as a way for them to advertise. Other businesses with similar, complimentary businesses may be very willing to pay a fee for the opportunity to speak to your audience. For an effective question and answer session, make sure it doesn't come across as a sales pitch. Presenters should be giving helpful information to the listeners, as well as find good ways to promote their own products or services. There are many ways in which you can hold your seminar. Some companies will allow you to use one teleconference line free of charge. Or, for a nominal fee, you could book a web conference room. Through this you can show photos, graphs and even PowerPoint presentations. You might also choose to take advantage and use a conference room and a teleconference line at the same time. After you've established the method, date and time of your event, it is time to start promoting it. If you have an existing mailing list, make sure to let your followers know about your seminar. You might even display some information on your site, as well as mention it in any email or forum signatures you use. If you have a team of affiliates, get them involved as well. If you don't have existing affiliates, as anyone you network with online to help you get the word out. You may even want to consider purchasing some targeted advertising for your event. After you have some experience holding question and answer sessions, it becomes easier to plan and promote future ones. These can be a fun way to promote your product and service and connect you with others- be sure to enjoy the time you spend doing it.
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