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When you develop a product after people tell you what it is that they want, it takes the guesswork out of sales. Perhaps you have contemplated writing a some software for automotive repair work. You want to design it for the diy crowd and it helps with engine diagnostic and increasing fuel efficiency up to 5 mpg. Just say that some guy buys your software (the one you haven't written yet), and with it, and a cable he gets at radio shack, he can connect his car to his computer and with that software he can gather loads of information and view it on his computer screen. With the information he gathers he can make adjustments to his engine to improve the performance. Sounds like a great idea. But how do you know there's a market for this? You can find out if there's water in the swimming pool before you dive in. You certainly don't want to spend months writing software if nobody's going to buy it. So here's what you do: 1. Compose a paper titled "How To Diagnose Your Engine To Improve Fuel Efficiency". You can make that an ebook, whitepaper, or how-to guide. This paper will detail how to accomplish this the hard way. You take three days, spreadsheets, Radio Shack connectors and all! 2. Head for Google and hit on starter keywords. Find all of the major terms related to engine diagnostics. 3. Put up an ad. DIY Engine Diagnostics Simple Procedure Improves Your Car-5 MPG or Better www.AutoDiag.com On your home page will be a sales letter that lets visitors know about your ebook or whitepage. Following up with a series of emails with more info about your page. 4. Collect feedback and ideas from customers. 5. You can either sell your ebook or give it away gratis. But you have to have a plan. At the same time that you are marketing your ebook, advance your cause with your buyers. 6. You want to get your customers actual thoughts on your true product. What are they saying? Is interest expressed? Are they asking when the release date is? Do they want to pay you now just so they can have it first? If this is the case than you are on the winning track. 7. Market your product and watch the money roll in. You heard your customers; you created a product along the lines of what they asked for; you confirmed their interest, and when you give them precisely what they want, the cash register will ring out.
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