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Recent studies reveal that while most Americans want to consume foods and beverages with health benefits, they are also overwhelmed by confusing messages in a cluttered marketplace. These competing forces create a challenging environment for manufacturers looking to communicate the health benefits of their brands to consumers. Enter PULSE Health & Wellness Initiatives, previously Collins Youngclaus, a pioneer in promoting health and wellness to consumers on behalf of major food and pharmaceutical companies. Based in Chapel Hill, N.C., the firm recently changed its name to better reflect its singular focus on health and wellness and its proven ability to engage and activate health-conscious consumers. “Health and wellness is all we think about, all day, every day,” said PULSE co-founder and President, Mike Collins. “This focus uniquely qualifies us to help our clients find the best ways to talk health and wellness with their customers.” Since 1999, companies including Kellogg’s, Kashi, GlaxoSmithKline, Unilever, and Merck have leveraged PULSE’s strategic expertise and tactics to navigate the health and wellness landscape for retail and health care professional promotions and initiatives that educate consumers about their health as well as the benefits of healthy brands. PULSE’s innovative approach focuses on raising consumers’ health IQ and providing them with an easy-to-understand rationale for product use. “Our programs consistently deliver remarkable results for our clients,” said Linda Leikin, PULSE co-founder and CEO. “In a recent retail program, market research showed that 90% of the consumers who received health coaching from a health care professional as part of the in-store event rated it as ‘valuable to their personal health,’ while 43% visited a doctor, 64% changed their dietary habits, and 58% visited the sponsoring brand’s Web site.” In addition to retail health and wellness activations, PULSE provides its clients with access to its HealthCare Professional NetworkSM (HCPN), a proprietary database of more than 20,000 allied health professionals in a variety of specialties including cardiology, diabetes, women’s health and nutrition. These health care professionals have opted-in to be “brand ambassadors,” delivering branded educational information and product samples to patients. 84% of the health care professionals in the network recommend specific brands to patients, providing clients with a highly effective channel to earn brand recommendations from a trusted health and wellness resource. To ensure a seamless transition to the new name and raise awareness of their innovative approach, PULSE has enlisted the help of French/West/Vaughan (FWV), one of the nation’s largest independent public relations, public affairs and eMERGING media agencies. FWV will provide national media relations services to further promote PULSE’s capabilities and expertise and expand existing awareness of the company’s health and wellness initiatives. “We look forward to working with PULSE to raise awareness of their successful health and wellness marketing programs,” said FWV President and CEO Rick French. “Our extensive work in the health care field, coupled with our expertise in marketing communications, makes FWV the ideal partner.” About PULSE Health & Wellness Initiatives Since 1999, PULSE Health & Wellness Initiatives, formerly Collins Youngclaus, has been a pioneer in developing health and wellness marketing programs for companies in the food and pharmaceutical industries. PULSE has helped companies and brands including Boca, Nestle, Pfizer, Kraft and more communicate the healthy benefits of their brands through health care professionals and directly to consumers. For more information, please visit www.pulsehw.com. About French/West/Vaughan French/West/Vaughan, celebrating its 10th anniversary this year, is the Southeast’s largest independent public relations, public affairs and eMERGING media agency. The agency was named a 2006 finalist for PR Week magazine’s “Midsize PR Agency of the Year” award, and was named the Holmes Report’s 2004 National Consumer Agency of the Year. The agency is headquartered in Raleigh and has offices in both New York City and Tampa
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For more inofrmation visit www.pulsehw.com.
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