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-InnerWorkings, Inc. (Nasdaq:INWK), a leading provider of print procurement solutions to corporate clients in the United States, recently worked with Internet grocer Peapod to launch its largest direct mail effort to date. The direct mail campaign offered discounts on services to customers through the use of promotional codes, which customers could redeem online. The mailer was sent to more than one million households in the Chicago, Milwaukee and New England markets. In addition to direct mail, InnerWorkings also handles the management and procurement of brochures, promotional products and gift certificates for Peapod. “This is one of our biggest marketing wins to date,” said Andrew Parkinson, Founder and President of Peapod. “By working with InnerWorkings, we have been able to mail as many as four million direct mail pieces each year, reaching more consumers for as much as 30 percent less in print and mail expenses, and as a result we have been able to dramatically extend our marketing budget.” “InnerWorkings was able to leverage its proprietary database of suppliers to offer Peapod a significant discount compared to its traditional print costs,” stated Steven E. Zuccarini, Chief Executive Officer of InnerWorkings. “This is a huge win for Peapod and a victory for InnerWorkings as well.” Skokie, Ill.-based Peapod, a wholly-owned subsidiary of Royal Ahold in The Netherlands, is the leading Internet grocer in the country. Currently, Peapod serves 18 U.S. markets. About Peapod Founded in 1989 as a smart shopping option for busy people, Peapod today stands as the country's leading Internet grocer, serving 18 U.S. markets including the metro areas of Chicago, Milwaukee, Boston and Washington, D.C. and suburban New York, and communities in the states of Illinois, Wisconsin, Maryland, Massachusetts, Connecticut, Virginia, Rhode Island and New Jersey. The Skokie, Illinois-based company, a wholly-owned subsidiary of Royal Ahold in The Netherlands, has made over 10 million deliveries since its late 1980s inception. For more information on Peapod, visit: www.peapod.com. About InnerWorkings, Inc. Chicago-based InnerWorkings, Inc. is a leading provider of print procurement solutions to corporate clients in the United States. InnerWorkings creates a competitive bid process to procure, purchase and deliver printed products as part of a comprehensive outsourced enterprise solution and in individual transactions. InnerWorkings procures printed products for clients across a wide range of industries, such as advertising, consumer products, publishing and retail. For more information on InnerWorkings, visit:www.iwprint.com.
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