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Intellidyn™ Corporation (www.intellidyn.com), an award-winning provider of the nation's most complete direct response marketing and multi-channel database marketing solutions for ROI-based acquisition and retention strategies last week hosted top lending industry executives to discuss “New Marketing Strategies for a New Market”. The program was designed to help expert marketers continue to exceed their goals by adopting new strategies based on the new market conditions. One of these executives was Tom Slone, one of the industry’s most respected executives, formerly of Associates First Capital and now chairman and CEO of Touchstone Communications. Slone reported, “The practical experience Intellidyn brought to this summit was invaluable. It was actionable, supported by the results they are achieving with this country’s largest lenders. Intellidyn goes well beyond the data into the tactical deployment of direct marketing and internet-based campaigning. They are one of the leading service providers in end-to-end, fully integrated marketing across the lending industry.” Intellidyn CEO and President, Peter Harvey, said, “Lenders, financial services companies and those supporting the industry are challenged in responding to current market conditions. Intellidyn’s first executive summit, which shared proven techniques for growing acquisition, retention and cross-sell results in current market conditions, was well attended and well received. The information shared was priceless, and marketers went home with actionable strategies.” About Touchstone Communications Touchstone Communications provides world-class offshore integrated customer contact solutions to the financial services and communications industry. Customized solutions include inbound and outbound telemarketing and true business process outsourcing (BPO) that typically enhance or replace in-house operations. Acting as a seamless extension of its clients' operations, Touchstone delivers dramatic cost efficiencies and measurable quality and performance improvements. Touchstone provides comprehensive solutions in: mortgage origination marketing, collections and bankruptcy resolution, banking, mortgage, title and appraisal, credit cards, insurance and document preparation. Services include customer acquisition programs, customer service, inbound and collection activities. For more information, visit www.touchstonebpo.com. About Intellidyn Founded in 1998, Intellidyn has compiled the nation’s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base.
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