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Intellidyn™ Corporation (www.intellidyn.com), an award-winning provider of the nation's most complete direct response marketing and multi-channel database marketing solutions for ROI-based acquisition and retention strategies today announced that the company now enables clients to identify and target refinance offers to homeowners currently in-market who had previously originated with “imploded” lenders that no longer exist. “Years of business intelligence data show that typically 50 to 60 percent of refinance borrowers return to their prior lender for refinancing. But now more than 130 of those lenders have ‘imploded’ and disappeared from the landscape,” says Intellidyn President and CEO, Peter Harvey. “Identifying these homeowners, then targeting them with appropriate offers when they are in-market to refinance again creates a mini-boom-type niche that won’t last very long. By enabling our clients to capture this opportunity in a timely manner, Intellidyn is providing a critical survival mechanism to bolster lenders facing a challenging fourth quarter.” “When Intellidyn suggested the idea, we realized from our retention marketing experience that this was exactly the case, so why not give it a test,” said Robert Grosser, president of the Homestar Direct group of Metrocities Mortgage. “To date, we are quite pleased with the results. All we can say is keep those ideas coming. With enough of them, we not only will make it through this period, but start looking to scale as the dust settles.” Harvey adds, “Allegorically speaking, we’ve gone from ’harvesting wheat fields’ to digging up vegetables still left in the garden. But this ‘garden’ will still help lenders produce nearly $1 trillion in refinance volume during the next twelve months. Intellidyn will continue creating new marketing techniques to help our lending clients farm—and harvest—the critical leads they need to survive this difficult time.” For more information, contact Intellidyn at: 866-773-5756, or sales@intellidyn.com, or on the Web at: www.intellidyn.com. About Intellidyn Founded in 1998, Intellidyn has compiled the nation’s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base.
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For more information, Please visit www.intellidyn.com.
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