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LRG Capital Group, LLC (“LRG”), a global merchant bank that invests in and provides advisory services to public and private companies, announced the appointment of Heather C. Ross as Managing Director and Vice President of Sales and Marketing. Ms. Ross will oversee all sales and marketing efforts for all of LRG’s funds as well as the BayStar family of funds for which LRG acts as general partner and portfolio manager. Ms. Ross joins LRG Capital with more than 15 years of sales and marketing experience. Most recently, Ms. Ross was a senior marketing manager for Charles Schwab & Company, Inc. Previously, she was the lead marketing strategist for Pacific Life Insurance Company’s Annuities and Mutual Funds division. Prior thereto, Ms. Ross worked at Fidelity Investments. Ms. Ross has managed client relationships and provided marketing strategy to financial clients, including Putnam Investments, Manulife Financial, Allmerica Financial, GE Financial Assurance, and State Street Global Advisors. “We are delighted to welcome Heather to LRG to head up LRG and BayStar Capital’s sales and marketing groups,” said Lawrence “Larry” Goldfarb. “Her extensive experience in strategic marketing, sales and client relations will bring seasoned, dynamic leadership to our firm.” Ms. Ross has a B.A. in History from Denison University. She holds NASD Series 26, 51, 6 and 63 licenses. About LRG Capital Group, LLC LRG Capital Group, LLC (www.lrgcapital.com) is a global merchant bank that specializes in making investments in and providing financial advisory services to publicly traded and private companies. With offices in San Francisco, New York and Miami, the firm represents companies on equity and debt placements, restructurings, recapitalizations, management buyouts and other strategic alternatives. LRG Capital Group is also the investment manager for the BayStar Capital family of investment funds, which make direct investments in public and private companies using a wide range of structured debt and preferred securities convertible or exchangeable into a company's underlying equity. The BayStar Capital III Fund combines successful equity investing expertise with proven structured debt strategies. Additionally, LRG Capital Group invests in and owns various entertainment interests and U.S. and non-U.S. real estate assets, including derivative interests in real estate securities and real estate development projects and properties.
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