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LifeVantage Corporation (OTCBB: LFVN), formerly Lifeline Therapeutics, Inc., maker of Protandim®, today announced that Protandim® has been featured and is scheduled to be featured on local TV programs in 9 cities between October 24, 2007 and December 14, 2007, including programs in Denver, Tampa, Cleveland, Atlanta, Phoenix, Sacramento, Minneapolis, Tulsa and Little Rock. Gene Copeland, LifeVantage's interim COO, stated, "With the presentation of Protandim® in these markets, our strategy of penetrating the direct response TV channel is well underway. The early results indicate this is an effective new customer acquisition vehicle as we continue to develop additional direct response TV programs.” Anthony Del Vicario, LifeVantage’s VP of Sales and Marketing, added, “Protandim® has been well received in diverse markets such as Denver, Tampa, Cleveland and Atlanta to date. Customers in these markets have responded with enthusiasm towards Protandim®’s unique approach to providing antioxidant therapy as well as the results from the peer-reviewed published clinical study. The Protandim® message is clearly resonating with health-conscious individuals who are interested in, and serious about, healthy aging.” About the TV Programs Protandim® has been featured on the following local TV programs: Colorado & Company KUSA Denver, CO; Studio 10 WTSP Tampa, FL; Good Company WKYC Cleveland OH; and Atlanta & Company WXIA Atlanta, GA. Currently scheduled and planned programs include: Midday Arizona KPNX Phoenix, AZ; Sacramento & Company KXTV Sacramento, CA; Showcase Minnesota KARE Minneapolis, MN; Positively Arkansas KTHV Little Rock, AR; and Good Day Tulsa KTUL Tulsa, OK. About Protandim® Protandim® is a patented dietary supplement that increases the body's natural antioxidant protection by inducing two protective enzymes, superoxide dismustase (SOD) and catalase (CAT). These naturally occurring enzymes simply become overwhelmed by free radicals as we get older. Oxidative stress (cell damage caused by free radicals) occurs as a person ages, when subjected to environmental stresses or as an associated factor in certain illnesses. TBARS are laboratory markers for oxidative stress in the body. New data from a scientific study in men and women show that after 30 days of taking Protandim®, the level of circulating TBARS decreased an average of 40 percent, with this decrease shown to be maintained at 120 days. Protandim® strengthens a person's defenses against oxidative stress by increasing the body's natural antioxidant enzymes.
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