Marketing Magic Performs a ``Hat Trick''

Marketing Magic, the largest US agency in the Southeast, performed a hat trick this week, landing three accounts in a single presentation; The NHL’s Florida Panthers Hockey Club, BankAtlantic Center and The Sinatra Theatre.

“We are very excited to be working with BankAtlantic Center and expand the brand interactively as well,” said Marketing Magic CEO Robert Rose.

Announcing the agency’s contract to staffers, Michael Yormark, Chief Operating Officer for Sunrise Sports and Entertainment, said "Marketing Magic's team has broad experience in the arts, entertainment and retail areas. We're delighted to have them on our team."

Sunrise Sports & Entertainment, the premier company of its kind in South Florida, is home to more than 185 events annually and the Florida Panthers Hockey Club. BankAtlantic Center is consistently a top 20 U.S. venue according to Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of the Sinatra Theatre presented by BankAtlantic. BankAtlantic Center, located at One Panther Parkway, is an 872,000 square-foot facility which seats 19,250 for hockey and 20,000 for basketball, family shows and concerts with 74 private suites, two party suites, eight co-op suites, two skyview terraces and 2,236 club seats. The Center's 135-acre site is accessible from the Sawgrass Expressway and provides 7,600 on-site parking spaces, including 226 spaces that are enclosed.

Marketing Magic, established in 1983, is the largest independent advertising agency in the Southeast US, with billings of more than $250 million annually. In addition to their Hollywood Florida headquarters, the agency has operations in Las Vegas. The company offers advertising, media services, promotions and a fully staffed in-house interactive media department.

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