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Popular websites that try to debunk myths and urban legends will have one more potential mystery to solve. In the past, people have questioned whether or not the American Express “black card” actually exists. Due to the fact that the card is difficult to qualify for and that very little advertising is done, people began to wonder if the credit card was simply an urban legend. The card does in fact exist by the name American Express Centurion Black. And not to be outdone, MasterCard Inc is now entering into the urban legend fray. MasterCard has unveiled a new series of cards aimed at the upper crust of society. Those that are living the ‘posh posh’ life now will have an upscale credit card to plunk down. HSBC Holdings has released a card directed at Saks Fifth Avenue customers. The title of the card is Saks Fifth Avenue World Elite MasterCard. The credit card industry is thrilled with the new offerings but founder of online credit card site creditcardsuperstar.com Chris McCullough wishes these cards were easier to obtain. “Typically these card are sent to individuals who meet a statistical demographic, but if your name doesn’t show up on their list, you’re not going to receive an invitation to the party” said Mr. McCullough. Estimates show that MasterCard’s upper end cards are trailing the circulation volume of their counterpart Visa. One thing is clear however, the high end segment of the market is on everyone’s radar. While online credit card sites like creditcardsuperstar.com will continue to market gold and platinum cards, one main objective is to add the high end cards in the near future. “More people are going online everyday and this is a market we definitely want to tap into”, said Mr. McCullough. Chris McCullough is the founder of CreditcardSuperstar.com, a credit card shopping service which allows consumers to shop, compare and apply for low interest rate credit cards online. The leading site offers over 75 different credit cards from Discover, Chase, American Express and other top banks and financial institutions. A free report on how to get the best credit card and avoid common mistakes is available at www.creditcardsuperstar.com.
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