Outsell, Inc. Annual “Outlook” Report Forecasts $448 Billion Global Information Industry by 2010,

Revenues for the worldwide information industry will reach $448 billion by 2010, with search in the winning position when it comes to growth, and the news companies segment finishing last, according to Outsell, Inc. Outsell is the only worldwide market research and consulting company for the information industry. The firm has just released its “Outlook 2008,” a comprehensive annual analysis offering detailed market size, share, forecast and trend information.

Outsell forecasts that the information industry will show a steady and moderate combined annual growth rate (CAGR) of 5.5 percent from 2007-2010. But in the race for expansion, companies like Google, Yahoo!, AOL and MSN will leave their industry peers “in the dust.” Outsell expects that the market for the Search, Aggregation & Syndication (SAS) segment of the information industry will surge far ahead of other segments—achieving a 22.7 percent CAGR during the same period, and hitting $75 billion in revenue by 2010. Online advertising is the engine behind this fast pace of growth, since it’s shifting ad dollars from other marketing media, and diverting audiences that used to belong to publishers.

But while Search will be the first to cross the finish line, the News Providers & Publishers segment will barely crawl to the end of the race. Outsell predicts 2007 will be the first year of negative growth in News, with a 2.5 percent decline in revenues. And the slide will grow larger—with a predicted CAGR of –2.9 percent from 2007 through 2010. This segment is in the most uncomfortable place in its history—suffering from too-slow movement of revenues from print to digital, declining circulation revenues, and lack of momentum in exploiting new channels and Web-based opportunities.

“The meta-issue for information industry executives in 2008 will be agility,” said Leigh Watson Healy, Chief Analyst, Outsell. “The growth of the SAS segment alone is a powerful demonstration of the fundamental shifts in product creation, distribution, and business models being driven by nimble competitors with e-DNA. The challenge for traditional publishers and media companies is to maximize productivity while investing in the people and processes that will deliver growth from a shift to the digital world.”

Altogether, Outsell’s “Outlook 2008” analyzes 11 industry segments. Additional sectors include HR Information; Credit & Financial Information; IT & Telecom Research, Reports & Services; Non-IT Market Research, Reports & Services; Scientific, Technical & Medical; Legal, Tax & Regulatory; B2B Trade Publishing & Company; Education & Training; and Yellow Pages & Directories.

Outsell’s report also includes the market share of the top 10 companies in each segment; insights about disruptive new entrants and companies that are “rising stars”; an analysis of major market drivers and critical trends, sector by sector; key insights about principal markets (end users, enterprises and advertisers); and essential actions for publishers and information providers. The “Outlook” draws extensively from Outsell’s unique industry metrics and analytics—including details of over 7,000 information companies and interviews with over 40,000 information users.

Outsell information industry analysts are available to discuss the report. Journalists should contact Dawn Ringel, Warner Communications, 781-449-8456 or dawn@warnerpr.com.

Companies that would like to purchase the “Outlook” should go to http://www.outsellinc.com/store/products/527 or contact Outsell at 650-342-6060 or info@outsellinc.com.

ABOUT OUTSELL, INC.:

Outsell is the only worldwide market research and consulting company that delivers must-have intelligence and advice to publishers and information providers. We analyze markets, companies, and trends, and provide fact-based recommendations for high-level executives and product development, marketing, and strategy teams. In addition, we work with information managers to benchmark spending and demonstrate best practices. Outsell invests significantly in original research each year to guide clients in optimizing their strategies, plans, and performance

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