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RipeTV®, Ripe Digital Entertainment’s (RDE) multi-platform men’s network, recently launched Max Effect, a unique, individualized channel on RipeTV broadband (www.ripetv.com) featuring licensed programming from the premium television service, Cinemax. Designed to give audiences a sneak peek at some of Cinemax’s innovative and uncensored programming, Max Effect will be updated regularly with new and exciting content from the Cinemax schedule. Currently featured on Max Effect are selections from the Cinemax late-night series “Sin City Diaries,” as well as short-form pieces created specifically for Cinemax audiences. These programs include the behind-the-scenes interview promo “60 Seconds With,” featuring interviews with the cast of the feature film 300, “Max Tour Stories” which includes interviews with today’s hottest rock and hip-hop artists, such as Gym Class Heroes, and “Max Final Cut,” exclusive, candid and uncensored conversations with the casts of the hottest upcoming films such as The Kingdom. The agreement marks the first time Cinemax will offer its content via external portals, allowing users free access to select content in RDE’s signature short-form programming model. The Max Effect schedules will be promoted throughout the Ripe network, including cross promotion for Cinemax programming online and MAX On Demand. “In continuing our commitment to offer captivating, high-quality programming to RDE viewers, we constantly strive to build partnerships with content providers who have similar goals and target audiences,” said Ryan Magnussen, CEO, Ripe Digital Entertainment. “Cinemax produces compelling shows that we know will resonate with our young adult audiences.” “RipeTV is the perfect place for us to introduce new audiences to Cinemax content on a cutting-edge platform,” said Dhanusha Sivajee, director of affiliate marketing, HBO. “We think this partnership will give consumers a chance to discover our programming and sample what the network has to offer.” About Ripe Digital Entertainment (RDE) A leader in On Demand digital entertainment and the first to develop a multi-platform video network, RDE (www.ripedigital.com) aggregates and produces short-form programming targeted at young adult audiences with simultaneous distribution over cable, broadband and wireless platforms. Since introducing RipeTV® in 2005, RDE has launched two additional networks, OctaneTV and FlowTV, with content available on over 100 million television, computer and mobile screens nationwide. RDE pioneered Connective Advertising® to give marketers and viewers an enhanced video experience across all platforms. Based in Los Angeles, CA, RDE networks can be found on Time Warner and Comcast On Demand and online at www.ripetv.com, www.octanetv.com and www.flow.tv. About Cinemax Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO and Cinemax – to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as multiplex channels and HD feeds. Internationally, HBO’s branded television networks along with the subscription video on demand products HBO On Demand and HBO Mobile, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.
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