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Scripps Networks (NYSE:SSP) is serving up its popular Food Network programming to Spanish-speaking U.S. households as a part of the new V-me TV network. The licensed Scripps Networks programming will appear on V-me during a one-hour Food Network-branded block airing Monday through Friday. V-me will be available in more than 28 million homes in markets including New York, Los Angeles, Chicago, Miami and Houston when it launches today, and by the end of its first year will be in nearly 50 million homes. (Check local listings.) The licensing agreement between Scripps Networks and V-me Media, Inc. includes two new original Food Network shows produced in Spanish language specifically for this audience – Mas Sabor en Menos Tiempo (More Flavor in Less Time) and Nuestra Cocina (Our Kitchen.) Also included in the agreement are Spanish language adaptations of some long-standing Food Network favorites – $40 Dollars a Day and 30 Minute Meals, both hosted by Rachael Ray; Follow That Food, featuring Gordon Elliot; Everyday Italian with Giada De Laurentiis; Alton Brown’s Good Eats; as well as other popular Food Network titles. In addition to the Food Network licensing agreement, Scripps Networks and V-me are in discussions to add programming from other Scripps Networks brands to the new network’s lineup. “This agreement demonstrates our ongoing commitment to reach out to new audiences, and to serve the growing Latino viewership in this country with quality lifestyle programming in English and now in Spanish, too,” said Kristen Jordan, senior vice president of International Development for Scripps Networks. “We’re thrilled to present Food Network’s entertaining and informative programming for the enjoyment of Spanish-speaking viewers throughout the United States.” V-me, (pronounced veh-meh) which means “see me” in Spanish, launches as a 24-hour digital broadcast channel presented by public TV stations across the country and carried broadly on digital cable and satellite. The network’s programming is a mix of original productions, exclusive premieres, acquisitions, licensed programming – as with Food Network – as well as the best of public television adapted for American Latinos. “The Food Network programming we have selected from Scripps Networks is world class in quality and substance”, said Carmen M. DiRienzo, President of V-me. "The programs are upbeat, stylish, intelligent and fun – just like the audience V-me serves." About V-me V-me is a new national network partnered with public TV, that entertains and educates America’s Latino families in Spanish with a lively mix of original and exclusive programs: kids, lifestyle, nature, science, history, current affairs, music, arts, and nightly movies. The 24-hour digital broadcast network is presented by public television stations and carried on basic digital cable and satellite. V-me is the first venture announced by newly formed media production and distribution company, V-me Media Inc. To find out more visit www.V-me.tv. About V-me Media, Inc. V-me Media, Inc. is a media company formed to create and distribute the best quality content for Hispanics in the U.S. and internationally. The company is a partnership of PBS flagship Thirteen/WNET New York, and private investors, led by The Baeza Group and including Syncom Funds, both of which specialize in investing in media companies to reach underserved markets. About Scripps Networks In addition to Food Network, Scripps Networks is comprised of the popular lifestyle television brands HGTV, DIY Network, FINE LIVING TV NETWORK and country music network Great American Country (GAC). Scripps is the leading developer of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online content. In addition, Scripps Networks has launched HGTV and Food Network in high definition, and is aggressively developing its emerging media platforms for broadband and video on demand. Scripps Networks’ brands collectively are available in more than 170 countries and territories on all seven continents. They also are distributed to more than 1,000 outlets on U.S. military bases and U.S. embassies around the world via the American Forces Radio and Television Service. Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, Scripps Networks is owned by The E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks and interactive media. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service, United Media and Shopzilla.com.
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For more information visit www.V-me.tv.
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