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SendTec, Inc. (OTCBB:SNDN), a full service direct marketing agency and Orkin, Inc., the nation’s leading pest and termite control company, have announced a strategic partnership, in which SendTec will handle the entire range of online marketing functions for the pest control giant. This newly formed alliance is designed to enhance Orkin’s online presence. Kevin Smith, Vice President of Sales and Marketing at Orkin says, “Our greatest opportunity for incremental growth in 2007 will come from our new online initiatives. We conducted a rigorous selection process to identify an agency and SendTec is well positioned to understand the complexities of media convergence and help take Orkin to the next level. SendTec’s impressive work in interactive media, coupled with their technological abilities made them the logical choice, and we look forward to an outstanding partnership.” SendTec will handle all of Orkin’s online initiatives including Search Engine Marketing, Paid Search, as well as Search Engine Optimization. In addition, SendTec will develop all creative executions and assume responsibility for Orkin’s online media planning and buying. President of SendTec, Eric Obeck says, “SendTec has a strong understanding of how to integrate online media’s multiple moving parts to secure quantifiable ROI-focused results. This assignment is a strong confirmation of our growing presence in the interactive marketing space. Orkin has dominated its space through its outstanding product and service offerings. It is truly exciting for SendTec to partner with an industry leader and help them duplicate that leadership position online through a powerful integrated approach.” SendTec has redefined Search Engine Marketing through its proprietary SearchFactz platform to generate superior paid search results. In addition, SendTec’s expertise in direct marketing applications has enabled them to offer their clients an integrated media platform that delivers exceptional results. SendTec offers a resource center stocked with white papers, executive briefs and articles written by senior SendTec executives as well as additional details on SendTec and its service offerings at www.SendTec.com. About SendTec SendTec, Inc. (OTCBB:SNDN), a future-focused, direct marketing organization, offers next generation Search Engine Marketing (SEM) services aimed at dramatically increasing ROI. SendTec's expertise in direct marketing gives them a strong edge in the booming SEM industry. SendTec defines successful search campaigns as Humanology, the convergence of technology with the human brain to generate superior paid search results. SendTec has also earned Microsoft's Gold Certified Partner status, one of the first direct marketing companies to achieve this honor. Since their founding in 2000, SendTec continues to be one of the premier marketing services companies providing full service Direct Response Television consulting, script-to-screen production, media planning/buying/optimization, desktop reporting, and account services; Internet Pay per Performance; Direct Response Advertising; Online Direct Marketing and Response Optimization and Tracking. Servicing over 90 clients, SendTec is headquartered in St. Petersburg, Florida with offices in New York City and Chicago. Clients include Intuit, uBid, Extra Space Storage, Euro-Pro, RealNetworks and Condé Nast. About Orkin Founded in 1901, Atlanta-based Orkin, Inc. is an industry leader in essential pest control services and protection against termite damage, rodents and insects in the United States, Canada, Mexico, Costa Rica and Panama. With more than 400 locations, Orkin’s almost 8,000 employees in the United States and Canada serve approximately 1.7 million customers. Orkin is a wholly owned subsidiary of Rollins, Inc., which is traded on the New York Stock Exchange (ROL). Safe Harbor To the extent that any statements made in this release contain information that is not historical, these statements are essentially forward-looking. Forward-looking statements can be identified by the use of words such as "expects," "plans" "will," "may," "anticipates," "believes," "should," "intends," "estimates," and other words of similar meaning. These statements are subject to risks and uncertainties that cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, the effectiveness, profitability, and marketability of such products, the ability to protect proprietary information, the impact of current, pending, or future legislation and regulation on the electronic marketing industry, the impact of competitive products or pricing, technological changes, the effect of general economic and business conditions and other risks and uncertainties detailed from time to time in our filings with the Securities and Exchange Commission. We do not undertake any obligation to publicly update any forward-looking statements. As a result, you should not place undue reliance on these forward-looking statements.
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Learn more about Orkin by visiting www.orkin.com and www.rollins.com.
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