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The Hyperfactory – a full-service mobile ideas, media and execution company – today announced that former President of Walt Disney Studios and Paramount Television Group and recent Chairman of The Firm, one of Hollywood’s most successful talent management companies, Rich Frank; former Chairman of 42 Below vodka Grant Baker, Founder of 42 Below vodka Geoff Ross; and Head of Firm TV, Paul Frank, have contributed a significant round of financing to fuel the official launch of the company’s new entertainment division. Rich Frank and Grant Baker will join The Hyperfactory’s Board of Directors. The new capital will support the launch of The Hyperfactory’s new entertainment division, which will leverage the immense power and reach of mobile to support record labels, film and TV studios, and media companies. Rich Frank and the other investors will leverage their expertise in content and marketing to generate new entertainment clients for the company. The Hyperfactory will, in turn, bring its mobile expertise to the under-served entertainment community to create strategies and campaigns for top artists and properties that build relationships with consumers and support new films, TV shows, artist and album releases, concert tours, promotions and more. The Hyperfactory’s first collaboration with Paul Frank and The Firm resulted in the highly successful mobile campaign for Korn’s Family Values Tour. This campaign included a unique blend of mobile promotions, integration on big screens, text message voting, content downloads and mobile sweepstakes. The company already has a track record in executing entertainment-led mobile campaigns including support of Disneyland Hong Kong; MGM’s hit horror remake, “Halloween”; MTV’s Asia Live Aid Concerts; Soccer superstar David Beckham and the Real Madrid team; popular recording artist, Chingy, Chinese superstar Jay Chau; Nickelodeon Asia Pacific; and more. “I made this investment because The Hyperfactory is the best in this business and has a pioneering history of some of the most creative mobile advertising and branded entertainment campaigns in the world for giants such as Toyota, Coca Cola and Motorola,” said Rich Frank, Board Member of The Hyperfactory. “Grant, Geoff and I helped transform the New Zealand-based Vodka brand ‘42 Below’ into a highly successful global consumer brand that ultimately sold to Bacardi. We see the same opportunities with The Hyperfactory, and their already proven work with major brands gives them the potential to change the game in media and entertainment at a time when the industry must learn to leverage the power of the mobile phone to reach consumers. The mobile phone will become the consumer’s window to the world, just as the computer has been over the past decade. Everyday we see more uses of content specifically for mobile, and Derek’s experience of working with both brands and content for the ‘third’ screen is unique and exceptional.” “We are delighted to have this esteemed team on board to help us connect aggressively with entertainment companies to extend their reach to entertainment fans around the world,” said Derek Handley, CEO of The Hyperfactory. “Our proven success in the entertainment arena demonstrates an amazing market opportunity to help these companies use mobile to target, engage and market to their viewers, listeners and readers in ways never explored before. Working closely with the Franks, The Firm and its Chairman Jeff Kwatinetz enables us to introduce mobile to the entire industry, and we relish the opportunity to create new success stories that further demonstrate the impact of this medium.” The Hyperfactory will set up Los Angeles offices within The Firm’s offices in Beverly Hills, California. In addition to investing in and joining the Board of The Hyperfactory, Rich Frank has made a number of recent investments in emerging markets, including Terracycle, the world’s most eco-friendly brand. Several other investments will be announced shortly. About Rich Frank One of Hollywood’s most creative, vibrant and ingenious players, Rich Frank has enjoyed a wildly successful long-term career in Hollywood. Frank was Chairman of Walt Disney Television and Telecommunications and headed Disney’s syndication arm Buena Vista. He was the President of Walt Disney Studios for nearly a decade and also oversaw the development of The Disney Channel. Prior to his tenure at Disney, Frank was President of the Paramount Television Group and also one of the founders of the USA Network. Under Frank’s leadership, television and movie properties such as "Cheers," "Taxi," "Family Ties," "Home Improvement,” “Golden Girls,” “Dead Poets Society," “Entertainment Tonight,” "Pretty Woman," "Father of the Bride," and "The Lion King" achieved phenomenal success. Rich was President of the Academy of Television Arts and Sciences for an unprecedented six years, a board member of the MPAA for eight, and is currently a vice chairman and board member of the American Film Institute. Rich also launched Telerep, a television ad sales firm, was President of the Chris Craft Television Group, and was a buyer and media planner at BBDO. About The Hyperfactory The Hyperfactory is the most experienced, full-service mobile ideas, media and execution company, responsible for the most award-winning innovative mobile campaigns seen anywhere in the world. Founded in 2000, The Hyperfactory creates, executes and analyzes long-term mobile strategies for brands and agencies, regardless of the technology. The Hyperfactory is trusted by a portfolio of notable brands that include Toyota, Motorola, Vodafone and Coke, all of whom rely on The Hyperfactory as an essential part of their mobile marketing strategies. Boasting the world’s most compelling and unified mobile media network, the company offers access to more than one billion multi-touchpoint impressions per month. The Hyperfactory has a U.S. Headquarters in New York, International Headquarters in Auckland and sales and operations offices in Los Angeles, Shanghai and Hong Kong and India
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