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Trailer Park, the entertainment industry’s leading creative marketing firm, has launched a new marketing campaign for the critically acclaimed Phantom - The Las Vegas Spectacular, the company announced today. “Our campaign highlights the mystery, romance and brilliance that embodies Phantom at The Venetian, a unique production of a true worldwide icon,” stated Neal Spector, Executive Vice President & Creative Director of Trailer Park. “Phantom is continuing to thrill crowds in true Las Vegas style, and Trailer Park has captured the essence of the show’s excitement and allure in its new campaign,” stated Scott Zeiger, co-CEO of BASE Entertainment, the producer of Phantom - The Las Vegas Spectacular. Producers expect to feature the new campaign on local and potentially regional television stations, outdoor billboards throughout Las Vegas and the surrounding region, and in numerous high-end lifestyle and tourist publications. “Trailer Park has long been known for creating big budget theatrical trailers, and now our expertise is increasingly being sought after for live entertainment productions including Phantom, Wicked, Disney on Ice, and Ringling Bros., along with branding work for The League of American Theatres and Tony Awards,” noted Joel Johnston, COO of Trailer Park. “We view the marketing and advertising of live entertainment as similar to movies, in that for both we are selling the entire experience.” About Phantom - The Las Vegas Spectacular Now in its second year at The Venetian Resort-Hotel-Casino, Phantom has been rated the #1 Show in Las Vegas by the Las Vegas Review-Journal. Phantom reunites Andrew Lloyd Webber, director Hal Prince, choreographer Gillian Lynne and others from the original creative team, who together reconceived the show into a 95-minute production. Performing in a custom-built theatre designed by David Rockwell, Phantom features spectacular new effects and includes every beloved song from the original production, and currently stars Anthony Crivello and Brent Barrett rotating in the starring role. More information about Phantom is available at www.phantomlasvegas.com. More information about BASE Entertainment is available at www.BASEentertainment.com. About Trailer Park Based in Hollywood, California, Trailer Park is a full-service provider of creative marketing to clients in film, television, and home entertainment, including DVD releases and video games. The firm specializes in producing trailers, teasers, television spots, and print ads for major motion picture studios, along with music, graphics, title design and advertising, and editorial materials. Maintaining strong relationships with 20th Century Fox, ABC, Activision, Buena Vista Home Entertainment, Disney, New Line Cinema, Paramount, and Warner Home Video, Trailer Park expects to participate in approximately 80 percent of all releases from major studios during 2007.
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