Visitor Value and Pay-Per-Click Management

For online marketers to make big money they have to have the websites with the highest visitor value. Which is the average sales value of the clicks they get.

Seeing growth in your visitor value means several things. The most obvious is that more money is being put in your bank account, but a desirable bonus is that you will have affiliates and joint-venture partners lining up to do business with you. And this is why; aggressive advertising and more payouts for all.

For measuring successful in a businesses or industries there is a basic unit of measure. For retail it is measured in real estate. Square footage to be precise. So the basic unit of measure for sales is the sales dollars divided by the stores square feet.

On Google, traffic is charged for on the basis of dollars per visitor. So success is also measured in dollars per visitor. If 100 people come to your site and you get $200 of sales, then your value per visitor is $2. This is the most fundamental measure of your web site's success.

Your mission in life is to have a high visitor value, or high value per visitor.

Having a higher visitor value, you will be up there with the likes of Nordstrom, Lord & Taylor, Starbucks, Saks Fifth Avenue, and Macy's.

If you have a low visitor value, you're destined to be like the strip-mall stores: Dollar General, TJ. Maxx, Piercing Pagoda, and Wal-Mart.

Having a lower value per visitor than that means you are at the bottom of the barrel, scrimping to get by selling at flea markets, or peddling your overstock on E-Bay.

Your purpose is profits. This is the main purpose for your going in to business, but profits alone can't give you a complete picture of how streamlined and effective your sales methods are, it may be just some momentarily great click costs.

Visitor value is actual, boiled down, value of your clicks. It is the appraisal of how effective your website is, how effectual your copy is, and the impact of your offer.

How do you calculate visitor value? Simple:

Visitor Value = (Your Total Sales Value) / (Your Number of Clicks)

Say you are making a fifty percent profit on a one thousand dollar product and 1 in every one hundred clicks equals a sale, then you have a visitor value of ten dollars. Theoretically you can expend five dollars for each visitor to get traffic and still break even. If 1 in every one thousand clicks you make a sale then you have a visitor value of one dollar, and theoretically you can expend fifty cents per click to buy traffic.

Of course this is an oversimplified explanation of how this works. But this part is definite: visitor value helps you know the value of your clicks and what you can do about them.

Article Source: http://www.share.onlypunjab.com

Kirt Christensen's dynamic style of PPC Management as he managed more than $612,000 of annual internet advertising for clients, has them raving about him! managemypayperclick.com

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