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Thomas Technologies International, a leader in private-label behavioral assessment software and related personality reporting, has partnered with JLove LLC to offer JType™– a customized suite of Thomas’ web-dating applications on www.JLove.com. “JLove™ caters to professional, educated, serious minded Jewish singles looking for solid relationships,” said Yoav Cohen, JLove’s founder and CEO . “We’re committed to providing our members with quality features that actually make dating easier. We believe members become subscribers when they see value. Personality tests and compatibility reporting are a key part of JLove’s strategy for providing this.” The first of its kind in the Jewish dating market, JType™ Personality Typing consists of four components, which will be launched in phases: - Thomas’ Personality Assessment (PPA) with audio and photo questions - A Romance Profile - Compatibility Reporting - Personality Search Thomas’ Personality Assessment (PPA), the first component of JType™, was launched on August 11, 2006, allowing JLove™ members to take the Thomas Personality Assessment. Members can also view other members’ personality reports in their profiles or display their own. “We’re proud of our relationship with JLove™. They picked apart Thomas’ personality assessment offering, decided what elements would work best for JLove™ members and began customizing. They’ve done a great job,” said Patrick Marshall, Director of Thomas Technologies International. Adoption of JType™ has been higher than expected. Similar to sending a smile or wink, JLove™ allows members to request that other members take the test. “Peer pressure, and in particular female-to-male peer pressure, is an important part of JType’s success,” said Patrick Marshall. “We know testing is popular with women but we’re also seeing good pick-up from our male members. It’s encouraging to see gender balance when you launch a new feature,” said Cohen. “We’re excited to offer our members the next phase of JType™. We’re quite confident that Thomas’ Compatibility Reporting and Personality Search tools will be hit with our members, not to mention the Romance Profile Test!” In offering JType™, JLove™ hopes to raise the bar in Jewish dating. “There is a void in the Jewish segment. It seems crazy that we’re the first Jewish dating site to offer our members personality assessment tools. But we are,” said Cohen. “Our goal is to surpass member expectations. Thomas is helping us to achieve this goal.” ABOUT JLOVE™ JLove.com, exclusively serving the Jewish community, offers the most advanced dating and relationship features available, from personality profiling, to live video chat, to real-time message delivery & alerts. Launched in early 2006, JLove.com has quickly become the fastest growing online Jewish relationship destination. JLove™ is privately held, with dedicated teams of online dating experts in Los Angeles and Toronto. JLove.com is owned and operated by JLove, LLC. JLove™, JType™,Instant JLove!™, and Where Jewish Love Begins™ are trademarks of JLove, LLC. To learn more about JLove™ visit our website at www.JLove.com ABOUT THOMAS Thomas is a global leader in the provision of behavioral assessment software used in self-discovery, compatibility, recruiting, team building, training, coaching, and career planning. Thomas operates both locally and internationally with head offices in the United Kingdom, Canada, and the United States. The Personal Profile Analysis (PPA), Thomas' proprietary assessment instrument, is independently certified to meet the testing standards set by the British Psychological Society. For 30 years, Thomas has assisted a wide range of partners including web-dating and career sites to increase member conversion and build customer loyalty through innovative private-label assessment technology that is unduplicated in the marketplace. Deployed in over 50 countries and 22 languages, Thomas tools have been used to assess over 4.5 million people. www.ThomasKnowsPeople.com. For more information, please contact: Dora Panayiotopoulos, Thomas Technologies International Inc. T: 416.598.7045 ext. 4108
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