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Wolverine Data has retained Gene Massey Films, Inc., Los Angeles, to spearhead a new marketing campaign for the company’s recently-launched Wolverine ESP Portable Media Player. The campaign will include a package of short films and commercials to be integrated into the new Wolverine ESP and other web sites. Massey is best known for creating the television marketing campaign for Callaway Golf that introduced their Big Bertha line of Golf Clubs. From 1990 to 1997 he worked personally with Ely Callaway and directed, produced, and often wrote over 400 national television commercials and was a contributor to increasing Callaway’s sales from $21 million in 1990 to over $850 million in 1997. In addition to the Callaway Golf commercials, Massey has directed short films and commercials for clients such as Goodyear, Gucci, Chrysler, Pizza Hut, Toyota, Burger King, Epson Computers, Gallo, Polaroid, RCA, Case Tractors, the American Cancer Society, and the U.S. Army. His film and television work has received recognition from the Clio Awards, the Telly Awards, the New York Festival, the Houston Film Festival, the Art Director's Club of Los Angeles, and the Homburg Award. The Wolverine ESP Professional Portable Media Player (PMP) is the world’s first professional or “prosumer” PMP model to deliver complete digital multimedia convergence. It features a razor-sharp 3.6-inch TFT LCD display and the ability to store and view 60,000 digital photos, play 240 hours of video and 40,000 songs, plus the capability to record television programs and FM radio — all in a 5.3"x2.8"x0.9" footprint that weighs 10.2 ounces. The new PMP is ideal for professional and serious amateur photographers as well as for consumers who want the most extensive array of multimedia/multifunction capabilities in the palm of their hand. Gene is also a screenwriter and is best known for his original screenplay for the upcoming family feature film "Fungi - A Comedy about Pollution." This screenplay has now won four awards: the Award of Excellence from the Film Advisory Board, Best Comedy Screenplay from both the Houston Film Festival and the Charleston Film Festival, and Best Screenplay Finalist from the Arizona Film Society. The Wolverine ESP can be purchased online and at leading retailers – the complete list can be viewed at http://www.wolverinedata.com -- starting at $399.99 for the 80GB model and $499.99 for the 120GB model. The optional ESP Cradle System is priced at $79.99. For more information about Gene Massey Films, call (310) 476-3668 or visit http://www.CinemaShares.com. Wolverine Data, Inc. evolved from TIC Computer, Inc. Founded in 1985, TIC Computer operated as an OEM offering storage devices such as external drives, flash drives and multimedia drives to leading computer and consumer electronics companies. Today, Wolverine Data designs sleek, rugged, mobile products that simplify how people back up, store, capture, view and share data such as photos, videos and music for professional and recreational uses. The company is located at 1370 Reynolds Avenue, Suite 116, Irvine, CA 92614. For more information call (949) 653-6300, e-mail info@wolverinedata.com or visit the company website at http://www.wolverinedata.com.
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visit the company website at www.wolverinedata.com.
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