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Robert II Smith's Articles in Sport

  • Sports Marketing and the Media
    In relation to sports marketing, media organizations have emerged as assuming a critical role. The media is active in the marketing of sports, as they provide the various communication vehicles through which sports games are seen, read about, and heard (Thorne, Wright & Jones, 2001).
  • Sport Marketing
    Within this paper, an examination will be provided of sports marketing. Included in this examination, information will be offered on sports advertising and promoting. Subsequently, the relationship between sports marketing and the media will be addressed. Trends that have emerged and continue to influence sports marketing will then be addressed.


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